Social Media Management with Limited Time

Sue CanfieldSocial media management is in high demand right now. More and more virtual assistants have taken on management of their client’s social media networks. Your clients come to you for this skill because they have limited time and want to use your expertise instead of taking time away from what they know best to learn a new skill.

But do you spend so much time on your client’s social media management that you own has been neglected? I know this has happened to me. One of my goals this year is to stay on top of my own social media management as well.

With limited time, it’s very useful to have a tool where you can manage all your social media networks from one place. I personally have been using HootSuite for several years. I’ve just started working through HootSuite University to get my certification as a Social Media Consultant. I don’t really care whether or not I am “certified”. I am interested in learning more about how to effectively use HootSuite for myself and my clients.

Now in one place I can manage all of my clients and all of their social networks: Facebook, Twitter, LinkedIn, Google+. I can schedule messages across all networks in advance. I can reply to mentions, see who is using specific keywords, see who my client’s new followers are. This is a huge time saver. I only have to log in to one place instead of several different networks for several different clients.

As I learn more about effectively using HootSuite, I plan to share some tidbits. So stay tuned!

Have you used HootSuite? I’d love to hear your thoughts!

Social Networking to Promote Teleseminars

Teleseminars are a great way to inform people of you and your services. Teleseminars help people get to know you, come to like you and then trust you. A great way to promote a teleseminar is through social networking. If you are already on social networking sites and have access to many contacts, you already have a base of people who know and trust you. These people are more likely to register for your teleseminars and tell their friends about it.

Social networks allow you to post useful tips and information that can help your target market. You can also read and listen to what others are saying so you know what things are of interest to them. You can answer questions on LinkedIn, share your blog posts on Facebook, post a tip on Twitter. Doing these things helps build your credibility so people are more likely to want to participate in your teleseminar. Of course you want to use social networking responsibly and not overdo your promotion. Balance your promotion with valuable information you share.

What do you do to promote your teleseminars?