Personal, Anticipated, and Relevant: Keep Your Email List Up to PAR

If you were to ask us why you get Ausoma’s newsletter, we could tell you that there are only two possible ways: you signed up for it yourself at the website, or you asked to be on the list.

We didn’t add you just because we wanted to.

We didn’t get your business card at a mixer, and add you to our list without telling you.

We didn’t sell you a book, and add you to our list without telling you.

We didn’t connect with you on Facebook, LinkedIn, Twitter, Pinterest, or Bob’s Social Media and Lawnmower Repair, and add you to our list without telling you.

Your email newsletter is your most valuable marketing asset. Well, it’s how you access your most valuable marketing asset.

… more … “Personal, Anticipated, and Relevant: Keep Your Email List Up to PAR”