Tag: target market

Building Blocks: Succeed as a Chief Virtual Officer Workbook

Posted on by Sue L Canfield

Building Blocks: Succeed as a Chief Virtual Officer WorkbookWhat is a Chief Virtual Officer?
Our philosophy revolves around the idea that you, the virtual assistant, are now a business owner. However, we’ve found that often business owners, and even virtual assistants themselves, view a virtual assistant (VA) as little more than another employee. This view can make it challenging to convey the true value a virtual assistant can provide a business owner. It also makes it challenging for the VA to present their business in the best professional setting.

That’s why we decided to call the VAs we coach Chief Virtual Officers. After all, you are the chief officer of your business. This title more accurately reflects the VA’s position as a business owner.

The Workbook
This 72–page spiral bound workbook is designed in such a way that a Chief Virtual Officer can work through it on their own, at their own pace, and develop the mind set needed to run a successful business. The workbook has been designed with large margins and plenty of space to write notes.

Topics Include:

  • Are you Chief Virtual Officer Material?
  • Setting Up Your Business
  • Identifying Your Ideal Client and Target Market
  • Marketing Your Services
  • Communicating With Your Client
  • Referrals and Testimonials
  • Sub-Contracting
  • Collaborating with Other Chief Virtual Officers

Samples Included:

  • Marketing Plan
  • Marketing Calendar
  • Pre-Contract Questionnaire
  • Contract
  • Blog Questionnaire
  • Self-Promotion Questionnaire

Order your copy for $19.95 here!

Article Writing Made Easy

Posted on by Sue L Canfield

Article writing is a great way to begin to establish your expertise. It can also be great for generating traffic to your website. But many hold back because they are not sure how to get started or what to write about.

If you can write a letter to a friend, you can write an article. Everyone has to start somewhere. The more you write, the more comfortable you will become and the better you will be at article writing.

Two easy was to get started writing articles are:

1. Write the ‘how-to’ article. Provide specific, detailed steps on how to do something that you already are an expert at doing. An example could be ‘5 Steps to Grooming Your Dog’. (That works best if you happen to be a dog groomer; but you get the idea).

2. Write a list of tips on a topic your target market is interested in. For example, ‘6 Tips to Easy Article Writing’. It doesn’t need to be complicated.

How do you know if your article writing efforts are paying off? Is anyone reading them? Do they visit your website after reading an article? There are ways to track how many times your article is visited and if people are visiting your website after reading an article. Most of the article directories have tools that you can use to track these things.

Another great way to track your articles and where else they may be posted is to set up Google Alerts for the title of your article. You may be surprised to find just where else your article is found.

What's Your Specialty?

Posted on by Sue L Canfield

Virtual assistants often provide administrative support to small business owners. This can cover a large range of tasks from monitoring email accounts and creating documents to making phone calls and mass mailings and a hundred other things.

However, my focusing on specialized work you can reach a specific target market and this allows your marketing to be much more focused. What are some industries a virtual assistant can specialize in?

1. Real Estate – many real estate agents need work done in areas specific to the real estate industry.

2. Accounting – more solo professionals now use Quick Books online and a virtual assistant may choose to focus solely on bookkeeping tasks.

3. Attorney – attorneys need specialized tasks and if you have the skills needed, this could be a very good market to target.

In addition to specific industries, virtual assistants may specialize in specific types of assistance, such as:

1. Social Media Marketing – using Twitter, Facebook, LinkedIn and other social media tools.

2. Article Writing – editing articles for search engine optimization and then posting on various article submission sites.

3. Blogs – creating and maintaining the solo professional’s blog.

4. Websites – updating the client’s website as needed.

These are just a few of the areas a virtual assistant can specialize in.

What is your specialty?

Defining Your Target Market

Posted on by Sue L Canfield

Defining your target market can be challenging, especially when starting your virtual assistant business.  But you may have been a VA for a while now and just realized you don’t have a clearly defined target market. Now’s the time to narrow your target so you can aim your marketing materials at a specific market.

Think about your current and past clients. What do they have in common? Are the majority women business owners? Do you find the majority are life coaches or in another specific industry? What about your values and beliefs? What are they and do your clients share those values and beliefs?

Now you can begin to define your target market based on the types of clients you’ve already worked with. Look for prospects that share your values and beliefs.

How did you define your target market?

Let us help you define your target market. Contact us for a free 30-minute VA coaching call.

Social Networking to Promote Teleseminars

Posted on by Sue L Canfield

Teleseminars are a great way to inform people of you and your services. Teleseminars help people get to know you, come to like you and then trust you. A great way to promote a teleseminar is through social networking. If you are already on social networking sites and have access to many contacts, you already have a base of people who know and trust you. These people are more likely to register for your teleseminars and tell their friends about it.

Social networks allow you to post useful tips and information that can help your target market. You can also read and listen to what others are saying so you know what things are of interest to them. You can answer questions on LinkedIn, share your blog posts on Facebook, post a tip on Twitter. Doing these things helps build your credibility so people are more likely to want to participate in your teleseminar. Of course you want to use social networking responsibly and not overdo your promotion. Balance your promotion with valuable information you share.

What do you do to promote your teleseminars?