Tag: testimonial

Marketing with Case Studies

Posted on by Sue L Canfield

A great way to market to your audience is to share case studies. To create a case study, get your clients involved. Ask them to answer the following questions:

1. What solution were you seeking when you hired me?
2. What did I provide that you value the most?
3. What has been the result of our working together?
4. What would you tell others who are considering hiring me?

Then compile their responses and post your case study.

Another thing you can do is ask them for a before and after testimonial. I asked one client to explain what she wanted before she hired me and then what results she received after hiring me. This resulted in a great testimonial and case study.

“As a corporate tax software expert, I knew nothing about Blogging, Newsletters, Professional Mass Emails or Social Networking. Thanks to Sue Canfield, you’d never know it! Sue and her team did an amazing job setting up my blog so that I had the highest opportunity to capture prospective client information and direct them to my company’s website! She also effortlessly put together a coordinating professional mass email system for me to promote my business. She gave me a fantastic education on using blogs, newsletters, professional emails and social networking to add value to my prospects and build my business at the same time!

“It is delightful to have Sue on my team, because as an entrepreneur herself, she always has her focus on building my business and getting a great return on my investment! Sue makes it so simple and easy for me so that I can focus on my business! When I began searching for a Professional Assistant, the one thing that was important to me was to find someone who could ADD VALUE to my business from an administrative perspective; not just “do my to–dos” for me–and I got MORE than that with Sue! She is the ultimate in professional assistants and her team is fantastic! If you are a professional who needs to “follow the profit” by spending your time on what really adds value to your business, then don’t hesitate for a second, hire Sue Canfield, or as we call her in our office, Sue Awesome!

“Working with Sue has saved me 15 hours a week in administrative tasks that I no longer have to do and 15 hours is worth $3,750 to me! Thanks Sue, for putting $3,750 dollars a WEEK back in my pocket!“–Stacey Martino, CFO Martino IT, Pennsylvania

Take Three Steps to Get Your First Client

Posted on by Sue L Canfield

The #1 challenge new virtual assistants have is getting that first client. You know that if you could get just one client and wow them with your work that they will in turn recommend you to their friends. But how do you get that first client?

There are a variety of things you could do. Today I’m going to give you three different steps you can take to find that first client.

Step #1: Subcontract for an established virtual assistant. Find an established virtual assistant and build a relationship. Some virtual assistants need additional help from time to time and if you’ve established a relationship, they may call on when they need extra help. Be aware, though, that the rate as a subcontractor may be significantly less than the rate you would charge a client directly. This is to be expected since as a subcontractor you did not go out and find the client and are not directly managing the project.

Subcontracting is a good way to gain experience and make a little income. I strongly suggest you have some sort of written agreement or contract clearly defining expectations and rate of pay. I know virtual assistants who only do subcontract work and don’t want the additional responsibilities that come with managing the client directly.

Step #2: Trade or barter services. Especially in difficult economic times, many solo professionals are willing to trade or barter services. I’ve know life coaches, business coaches, massage therapists, chiropractors and other service providers that were willing to provide their services in exchange for a virtual assistant’s time.

If you could use one of these services, find out if they would be willing to barter. Again, this is a great way to get experience and may result in good word of mouth referrals. If the client is happy with your work, this is a great opportunity to ask for a testimonial to use in your marketing materials.

Step #3: Offer an hour or two at no charge. I know you’re wondering right now if I really just told you to give away some of your time without getting paid. Is that what I meant? Yes! However, I did not say you wouldn’t get anything in return. Let me explain.

You are brand new, just set up in business and have no clients, no testimonials, no proof you are good at what you do. So why would anyone want to hire you or retain your services for five or ten hours each month? But if you could get even one client, a glowing testimonial and begin your portfolio, then there’s a reason for someone to consider using your services. So how do you get that first client? Offer an hour or two for free.

Of course you still want to have a contract detailing the work you will do in that one or two hours. Be sure that both you and the client have the same clear expectations. Let the client know up front that you’d like them to provide a testimonial – if they are truly pleased with your work.

If you provide excellent service, you will find that the majority of clients who you gave an hour or two of time at no charge will want to continue using your services and will gladly pay your fee. I have never been disappointed with my return on investment when I’ve done this. I’ve found it’s very rare that a client uses their free hour or two and then never comes back.

Since many small business owners are still reluctant to use a virtual assistant and aren’t sure what we can do for them, offering a small amount of our time can break the ice. In my opinion, this is not much different than a business coach who offers a free report with the hope that you’ll then pay for the more extensive eBook or even pay for his business coaching.

If you’re reluctant to offer free services to someone you don’t know, you may find a friend or family member that you can do some work for to gain some experience. Of course, this can have challenges of its own.

So what step will you take to get your first client?