Using a Press Release for Book Promotion

A press release is a great book promotion tool for nonfiction authors. It lets the media know why your book is timely and practical, and can help you get publicity for your book. It’s perfect for announcing your initial book release. However, you can also use additional press releases for your book any time you can tie in your book’s topic to a current event or topic.

As an example, my client Deborah Olson sent out a press release around Friendship Day because it tied in with the topic of her book The Healing Power of Girlfriends: How to Create Your Best Life Through Female Connection.

Press releases can be submitted online and to local media people. For the best results, take time to research how to write a press release and when it’s written, proofread carefully and have another set of eyes proofread again.

Client Interview: Deborah Olson, Author of “The Healing Power of Girlfriends”

Sue interviewed our amazing client Deborah Olson about her new book The Healing Power of Girlfriends. It’s a fun video, in which Deb tells us:

  • the factors that made her decide to write the book
  • what makes this book unique from other books on female friendship
  • her biggest surprise about people’s reaction to the book
  • what she wants to accomplish with the book
  • two takeaways from the book she hopes people will embrace
  • how she uses social media and other publicity to garner attention for the book
  • about the workshops or events she offers