Trends in Social Media Marketing

trends in social media marketingToday I briefly touch on 3 trends in social media marketing: blogging, time, outsourcing.

Blogging

One reason we call blogging your ‘foundation’ for your social media marketing efforts: According to the 2014 Social Media Marketing Industry Report, “A significant 68% of marketers plan on increasing their use of blogging, making it the top area marketers will invest in for 2014.” The report also shows those with the most social media marketing experience put the highest focus on content creation. Your blog is where you create that content to be used in all your social media marketing efforts. So if you aren’t yet blogging or only doing it once in a while, it’s time to start scheduling regular blog posts.

Time

This industry report also states that “A significant 64% of marketers are using social media for 6 hours or more and 37% for 11 or more hours weekly.” That’s a lot of time spent on marketing your business. Wouldn’t you rather be working in your business creating revenue that 6 – 11 hours each week? That’s where we can help!

Outsourcing

The top 3 areas being outsourced are:

  1. design and development
  2. content creation
  3. analytics

What are your goals for your social media marketing this year?