- Do your research. Find out if there is a market for your book. Define the target audience. When you start your book marketing, it will be much easier to create the right messaging when you have a clearly defined audience.
- Build your tribe. Your tribe of fans will follow you to see what’s next and refer their friends. Make it easy for people to join your tribe. Include a sign-up for your mailing list on your website in a prominent place. Add a note at the end of your book asking your readers to join your tribe – whether that’s signing up for your mailing list or following you on social media.
- Say yes to every media opportunity. Every opportunity is a step leading to bigger opportunities. Write articles, send out review copies, agree to podcast interviews.
That’s half right. The goal is to help folks decide whether or not to buy the book. Even if we help them decide not to buy our marketing has done its job.