YouTube: seeking what’s new, taking action (NOT the place for warm & fuzzy)
LinkedIn: communication, open discussion (businesslike)
Here’s the shortest social media plan in the world: use Twitter and YouTube to let novelty-seekers get to know you, then Instagram and Facebook to increase the connection, and finally, LinkedIn to forge a business relationship.
That’s what Ausoma helps you do: to be social and get noticed.
According to the research on social media usage patterns reported in HubSpot’s article, people generally use Twitter to discover new brands and content, and network with the brand, like-minded users, and other customers. They refer to these actions as Discovering (which is obvious) and Bridging (which they use to mean ‘making connections’.)
Good tweets help others find information related to their work, hobbies and interests. It informs them about news and current events, helping them discover interesting content, information, and ideas.
These tweets reflect who others see themselves as or who they want to be. Bridging tweets help them
connect with brands
discuss a specific topic with strangers
What to Do
Folks are on Twitter to find new things and to connect.
Feed their curiosity by pointing them to something new, whether or not it’s your something new.
Connect them with interesting people and companies, and not just you and yours.
Direct them to new information on your website, your new book, your next speaking engagement.
Give them positive information to share (retweet).
What NOT to Do
Twitter is not the place for bonding, strengthening ties with readers. It’s not the place to be warm and fuzzy.
Folks aren’t here to while away their coffee break with a relaxing read or a cat video. They want a quick hit of dopamine to reward their search for the new and interesting.
This comes with a caveat: don’t resort to click-baiting and pandering. There’s no need. You can always find something new and interesting without going the ‘lowest-common-denominator’ route.
A recent research article by HubSpot helped me see why I like certain social media platforms and dislike others. It also contains lessons on how to make better use of both those we like and those we don’t.
As we’ve written before, there’s no magic bullet, no perfect time to post or special place to find all your business in one fell swoop. There is, however, meaningful data on how to use each platform to get the most out of it.
In the coming weeks I’ll be writing about how people (mostly unconsciously) perceive the major social media platforms, and what that translates to for your own use (and, of course, how it affects the services we provide for our clientele.)
Watch for it each Wednesday for the rest of the winter.
I actually do hang out on Twitter. But not everyone does. A while back I wrote about determining which platform is the best one for you. I suggested setting up a profile on each one and then focusing on just one. So what do you do with the platforms you know you won’t be as active on or you won’t use at all? Why even have a profile if you’re not going to be active there?
People are going to look for you on all social media platforms. If someone is a big Twitter enthusiast, that’s where they are going to look for you. If you’re not there, they may not look for you elsewhere. So you want them to find you there and then from there go to where you are active online.