Using Polls on Twitter and LinkedIn

Using polls on Twitter and LinkedIn is one way to gather feedback from your audience. They are easy to create and similar on both social media platforms. I’ve gathered the information from Twitter and LinkedIn about polls in this post for easy reference.

About Twitter Polls

Twitter Polls allow you to weigh in on questions posed by other people on Twitter. You can also easily create your own poll and see the results instantly.

Vote in a Twitter Poll

To vote in a poll: When you see a poll in a Tweet, simply click or tap your preferred option. The results are instantly displayed after you vote. Your vote is indicated with a checkmark next to the choice.

You can vote in a poll one time. The current total vote count and the amount of time remaining in the poll are displayed under the poll choices.

To view final results: A Twitter Poll ends between 5 minutes and 7 days after it has been posted, depending on the duration set by the person who Tweeted it. The winning choice is shown in bold. If you vote in a poll, you may receive a push notification alerting you to the final results.

Vote Privately

When you vote in a poll, your participation is not shown to others: neither the poll creator nor other participants can see who has voted or how they voted.

How to Create a Twitter Poll

  1. Click into the Tweet compose box at the top of your Home timeline, or click the Tweet button in the left navigation bar.
  2. Click the Add poll icon
  3. Type your poll question into the main compose box. You can use up to the maximum character count (280 characters) in your poll question. There must be text included in the Tweet to post a poll.
  4. Insert your first poll option into the Choice 1 box, and your second poll option into the Choice 2 box. You can use up to 25 characters for each option.
  5. Click + Add a choice to add additional options to your poll. Your poll can have up to four options.
  6. Your poll’s duration defaults to 1 day. You can change the duration of your poll by clicking 1 day and adjusting the days, hours, and minutes. The minimum amount of time for a poll is 5 minutes, and the maximum is 7 days.
  7. Click Tweet to post the poll.

Note: Photos cannot be included in a Twitter poll.

About LinkedIn Polls

LinkedIn polls are limited to 140 characters. Like Twitter, you can have four options. Each option allows for up to 25 characters. Your choices for poll duration are 1 day, 3 days, 1 week, 2 weeks. LinkedIn does not allow requests for political opinions, medical information, or other sensitive data.

How to Create a LinkedIn Poll

You can create a poll from LinkedIn’s homepage. If you’re an admin of a LinkedIn Page, or a LinkedIn Group you can create a poll directly from the page or group’s homepage.

To create a poll from your homepage:

  1. Click
  2. Start a post.
  3. Click Create a poll.
  4. In the Create a poll window, type your question and fill in the options.

There is a minimum of two options and a maximum of four options on a poll.

Click +Add option to add another option.
Select the Poll duration from the dropdown.

The default duration is one week.

  1. Click Next.
  2. Click the Edit icon to edit the post.
  3. Select who you want to share the poll with.
  4. You can add more to the post in the What do you want to talk about? field (optional).
  5. Click Post.

Though similar, there are differences between Twitter and LinkedIn polls. If you would like to post the SAME exact poll on both platforms, I suggest:

  • Questions should be 140 characters or less
  • Options should be 25 characters or less (up to 4 options)
  • Duration should be 1 day, 3 days, 1 week, 2 weeks
  • No requests for political opinions, medical information, or other sensitive data
  • No photo

Have you used polls on either platform? I’d love to hear how that worked for you.

Using Social Media for Your Book in 2020

Using social media for your book or business helps you boost website traffic, reach a wider audience, and provides an opportunity for potential readers to learn about you and your book.

Some statistics from Hubspot’s 2020 marketing report.

Facebook: As of Q1 2020, there are 2.6 billion monthly active Facebook users. (Statista, 2020)

LinkedIn: LinkedIn is the second-most popular social media platform used by B2B marketers, ranking only behind Facebook. (Statista, 2019)

Instagram: Instagram is the social channel with the second-highest ROI among marketers. (HubSpot, 2020)

Twitter: The largest U.S. Twitter audience by age group, as of September 2018, is tied between 25-34 and 55-64 year-olds. (Statista, 2019)

Pinterest: During a survey, 25% of responding social media marketers at B2B companies stated they used Pinterest to market their businesses. (Statista, 2019)

Actively using social media helps you build relationships with your readers. So, instead of viewing it primarily as a way to pitch your book, think of it as a way to connect with people. Answer questions, inform your audience with relevant content, engage authentically. You will even start building connections with influencers who may even become your promoters.

Take the time to develop your brand so all your social media platforms have a consistent look and feel. Start with just one platform and focus on developing a strategy for that platform where you not only build a following, you really connect and engage with your followers.

Planning Your Book Marketing Campaign

If your book’s topic is relevant to current news events, it’s the perfect time to plan a fresh book marketing campaign. For the most effective campaign, take some time to create a plan.

Begin your marketing plan by writing down these questions and your answers.

  • What are my objectives in running this book marketing campaign?
  • Who is my target audience?
  • Which social media platforms should I use?
  • When should I run this campaign?
  • What tools will I use to track performance?


Clearly defined objectives will help you plan a successful book marketing campaign. Is your primary objective

  • book sales
  • acquiring clients
  • more website traffic
  • new social media followers
  • something else?

Objectives need to be specific and measurable, not vague. How many books to you want to sell? How many clients do you hope to get? How many website visits do you want? How many new social media followers?

Target Audience

Your campaign will be more successful when you target the right audience. Identify details such as:

  • gender
  • age
  • location
  • favorite social media channels
  • interests
  • challenges they have that you help solve

Identifying these details will help you craft messaging that piques their curiosity and convinces them to take action.

On Facebook you can learn more about your audience from your page’s Insights: under People find the percentage of your fans and followers who are male and female, and what countries they are from. On the Overview in Insights you will see which posts have the most reach and engagement and get a good idea of the type of content your audience is most interested in. In Facebook’s Ad Center you’ll be able to create an audience and choose specific interests, locations, age groups, and genders to find the right audience to engage with your ads.

Social Media Platforms

Which platforms you use will depend on several factors:

  • Which platform are you most comfortable using?
  • Where is your target audience most likely to be?
  • Which platform referred the most visitors to your website in the past few months?
  • What will your budget allow?

If your favorite social media platform is Twitter but you know your target audience is more active and engaged on Facebook, you may choose to use to use Facebook. You may choose to run the campaign on more than one social media platform. Don’t spread your campaign across too many platforms. You’ll have the best results when you focus on one or two.

Once you’ve chosen your platforms, you can create content that is best for that specific platform.

When Should You Run Your Campaign?

Create a campaign calendar to outline your content and note where and when you are going to post it. If you are tying in current events, you want to be sure to post while it’s still relevant. I suggest going through this process of planning a book marketing campaign now so that when an event comes up that you’d like to tie your campaign in with, you will already have many of these questions answered.

Tools to Track Performance

Tracking performance of your campaign helps you determine the measure of success of your campaign and shows you where you need to make adjustments for future campaigns.

The tools you use to track performance will depend on your objectives. If your objective is more book sales, you will track how many books you sold, probably through your Author Central account on Amazon. If you want more website visits, you are going to use a tool like Google Analytics to provide details about which social media platforms your visitors are coming from.

Each social media platform has a way to track insights. I suggest you keep a spreadsheet and update it throughout your campaign. If you use Hootsuite to manage your social media platforms, you can set it up to provide you with analytics reports also.

Now all that’s left to do is create your visuals and content!

How to Find Media Contacts

It takes time and effort to find the right media contacts. Know what a journalist writes about before reaching out to them. If you your book is about managing finances, you don’t want to reach out to the beauty editor of a women’s magazine.

There are several ways to find the right media contacts.


LinkedIn is a great place to find media contacts.

Find media companies and then look at the People section or Employees section to find media persons to connect with. As an example, here’s the People section for the Chicago Tribune.

Visit their LinkedIn profile to learn more about them and see how else you can connect with them. You may find that you have mutual connections or are in some of the same groups. You can now connect with them with a note saying something like, “I see we are both in [NAME OF GROUP] here on LinkedIn. I’d like to connect and learn more about what you do” or “We have several mutual connections and I’d like to add you to my professional network.” Better yet, ask one of those mutual connections for an introduction.

Check their profile section “Contact info”. Often, you’ll find their Twitter handle there or other way to contact them as well. Once you’ve connected, start a dialogue and develop a relationship before pitching to them.


Once you find media contacts on Twitter, create a list and add them to your Twitter list. You’ll be able to quickly find all those contacts in one place. See what they are tweeting about and see if it ties in with your story. You can use the @ symbol and tweet to them to try to get their attention. You may or may not get a response.

Internet Search

Search the internet for media contacts. This can be time consuming and tedious. Be sure to keep a spreadsheet so you don’t have to go search again once you’ve found contact information for media persons.

Search for local area newspapers, radio, TV, etc. In the Contact section of their website you’ll often find a list of editors, media contacts, journalists, etc. Make sure you’re contacting the right person for your topic.

Help A Reporter Out

Sign up for HARO (Help A Reporter Out) as a source. You’ll receive emails with opportunities to respond to requests from journalists on a variety of topics. It’s a marvelous PR opportunity.

Be quick to respond for the best chance of being chosen as a source for a reporter. Several clients have used HARO and been included in round-up posts in various online articles. These articles can be promoted on social media—and it’s a great way to connect with others who write about similar topics that were included in the round-up posts.

Grow Your Nonfiction Author Business in October

social media iconsWhat will you do this month to grow your author business?

Here’s an idea: Create some tweets and social media posts, including creating some visuals, and schedule them to publish this month.

Not sure what to create for visuals? Have a look at some examples we’ve done for clients.

The Series