How to Find Media Contacts

It takes time and effort to find the right media contacts. Know what a journalist writes about before reaching out to them. If you your book is about managing finances, you don’t want to reach out to the beauty editor of a women’s magazine.

There are several ways to find the right media contacts.

LinkedIn

LinkedIn is a great place to find media contacts.

Find media companies and then look at the People section or Employees section to find media persons to connect with. As an example, here’s the People section for the Chicago Tribune.

Visit their LinkedIn profile to learn more about them and see how else you can connect with them. You may find that you have mutual connections or are in some of the same groups. You can now connect with them with a note saying something like, “I see we are both in [NAME OF GROUP] here on LinkedIn. I’d like to connect and learn more about what you do” or “We have several mutual connections and I’d like to add you to my professional network.” Better yet, ask one of those mutual connections for an introduction.

Check their profile section “Contact info”. Often, you’ll find their Twitter handle there or other way to contact them as well. Once you’ve connected, start a dialogue and develop a relationship before pitching to them.

Twitter

Once you find media contacts on Twitter, create a list and add them to your Twitter list. You’ll be able to quickly find all those contacts in one place. See what they are tweeting about and see if it ties in with your story. You can use the @ symbol and tweet to them to try to get their attention. You may or may not get a response.

Internet Search

Search the internet for media contacts. This can be time consuming and tedious. Be sure to keep a spreadsheet so you don’t have to go search again once you’ve found contact information for media persons.

Search for local area newspapers, radio, TV, etc. In the Contact section of their website you’ll often find a list of editors, media contacts, journalists, etc. Make sure you’re contacting the right person for your topic.

Help A Reporter Out

Sign up for HARO (Help A Reporter Out) as a source. You’ll receive emails with opportunities to respond to requests from journalists on a variety of topics. It’s a marvelous PR opportunity.

Be quick to respond for the best chance of being chosen as a source for a reporter. Several clients have used HARO and been included in round-up posts in various online articles. These articles can be promoted on social media—and it’s a great way to connect with others who write about similar topics that were included in the round-up posts.

Grow Your Nonfiction Author Business in October

social media iconsWhat will you do this month to grow your author business?

Here’s an idea: Create some tweets and social media posts, including creating some visuals, and schedule them to publish this month.

Not sure what to create for visuals? Have a look at some examples we’ve done for clients.

The Series

January
February
March
April
May
June
July
August
September
October
November
December

Social Media Paint-by-Numbers: Conclusions

Part of a series

In our review of Hubspot’s report on social media platforms we’ve discussed how each is most effectively used:

  • Twitter: seeking what’s new, connecting with you (warm & fuzzy)
  • Facebook: communicating with those they know, blocking those who annoy (warm & fuzzy)
  • Instagram: bonding, seeking increased intimacy (warm & fuzzy)
  • YouTube: seeking what’s new, taking action (NOT the place for warm & fuzzy)
  • LinkedIn: communication, open discussion (businesslike)

Here’s the shortest social media plan in the world: use Twitter and YouTube to let novelty-seekers get to know you, then Instagram and Facebook to increase the connection, and finally, LinkedIn to forge a business relationship.

That’s what Ausoma helps you do: to be social and get noticed.

If you’ve been struggling with your social media presence, or you’d like confirmation that you’re on the right track, our free 15-minute social media consultation is the place to start.

Paint-by-Numbers: Twitter

Part of a series

According to the research on social media usage patterns reported in HubSpot’s article, people generally use Twitter to discover new brands and content, and network with the brand, like-minded users, and other customers. They refer to these actions as Discovering (which is obvious) and Bridging (which they use to mean ‘making connections’.)

Discovering

Good tweets help others find information related to their work, hobbies and interests. It informs them about news and current events, helping them discover interesting content, information, and ideas.

Bridging

These tweets reflect who others see themselves as or who they want to be. Bridging tweets help them

  • connect with brands
  • discuss a specific topic with strangers
  • network

What to Do

Folks are on Twitter to find new things and to connect.

  • Feed their curiosity by pointing them to something new, whether or not it’s your something new.
  • Connect them with interesting people and companies, and not just you and yours.
  • Direct them to new information on your website, your new book, your next speaking engagement.
  • Give them positive information to share (retweet).

What NOT to Do

Twitter is not the place for bonding, strengthening ties with readers. It’s not the place to be warm and fuzzy.

Folks aren’t here to while away their coffee break with a relaxing read or a cat video. They want a quick hit of dopamine to reward their search for the new and interesting.

This comes with a caveat: don’t resort to click-baiting and pandering. There’s no need. You can always find something new and interesting without going the ‘lowest-common-denominator’ route.

Social Media Paint-by-Numbers

A recent research article by HubSpot helped me see why I like certain social media platforms and dislike others. It also contains lessons on how to make better use of both those we like and those we don’t.

As we’ve written before, there’s no magic bullet, no perfect time to post or special place to find all your business in one fell swoop. There is, however, meaningful data on how to use each platform to get the most out of it.

In the coming weeks I’ll be writing about how people (mostly unconsciously) perceive the major social media platforms, and what that translates to for your own use (and, of course, how it affects the services we provide for our clientele.)

Watch for it each Wednesday for the rest of the winter.

The Series

Twitter
Facebook
Instagram
YouTube
LinkedIn
Conclusions