Do you have an Amazon Author Page? Is it optimized? Sometimes I see books on Amazon where the author hasn’t yet set up an Author Page or it doesn’t have complete information. This free page allows authors, whether your book is in print, Kindle, or both, to update content on your book page, update your bio and descriptions, and view your sales data and customer reviews of your book.
If you already have an Amazon account, you’ll use that same log in information to set up an Author page. Here’s where you’ll set up that page on Amazon: https://author.amazon.com/
Have these items ready to create or update your Amazon Author Page:
- Bio—fill out your bio with as much information as possible, including keywords
Include links to your website and social media accounts in your bio so readers know where to connect with you and contact you. Remember to add a link to your author page on your website.
A great advantage to having your author page set up on Amazon is that readers can now click the Follow button on your Author page. Once they do that, they will be notified whenever your book is on sale or when you publish a new book.
In the Reports and Marketing tab you can now:
- see how many people follow you on Amazon. (After you’ve reached 20 followers.)
- make book recommendations: let people know where they should start with your books and what other authors’ books you recommend.