Get creative. Talk about your book. Share your top 10 tips. Post it to YouTube and share it on all your social media platforms.
It doesn’t have to be a polished professionally-edited work of art. It’s far more important that it’s genuine, sincere, a proper representation of you as a person and as an author. Your cell phone and a bit of preparation is all you need.
Do you have a YouTube channel? Share the link in the comments section so I can go check it out.
This week, a social media platform few authors use: YouTube.
The Hubspot report we’ve been discussing in this series found that people use YouTube for what they call Discovering and Taking Action. You’re not using YouTube. I know this because you are an author. If I’m wrong, please please share links to your videos in the comments. Here at Ausoma we love author videos.
Video is a perfect format for sharing information and knowledge, whether it’s the latest happening or an instructive how-to. They’re here for fun, but (surprisingly) they’re hoping it’s educational fun.
Viewers want to feel like insiders, part of a tribe. They want to make a personal connection, see a friendly and intelligent face they can call a friend, even if it’s only online.
What to Do
Use video. It is the most undervalued and underused platform in the writing and publishing industry.
Teach. Share something practical, a single tip or full instructions for something you’re good at.
Be yourself. Relax. The camera is your friend. Talk to it the way you would talk to the person across the table at the coffee shop.
What NOT to Do
Don’t post cat videos. Honest. Emotional content, silliness or fun simply for the sake of fun, appears to add no value to branding, creates no follower loyalty, leads to no word-of-mouth sharing.
Don’t ask users to share your content. The study showed that brand advocacy, word-of-mouth, was virtually nonexistent on YouTube.
An Ausoma video, and one for one of my mysteries. A video supporting your nonfiction book can be just as informative or creative, if that’s appropriate for your audience.
Next week, the platform Hubspot’s report didn’t include.
A recent research article by HubSpot helped me see why I like certain social media platforms and dislike others. It also contains lessons on how to make better use of both those we like and those we don’t.
As we’ve written before, there’s no magic bullet, no perfect time to post or special place to find all your business in one fell swoop. There is, however, meaningful data on how to use each platform to get the most out of it.
In the coming weeks I’ll be writing about how people (mostly unconsciously) perceive the major social media platforms, and what that translates to for your own use (and, of course, how it affects the services we provide for our clientele.)
Watch for it each Wednesday for the rest of the winter.