How does the 80/20 principle apply in social media marketing? In short, it means that about 20% of your messages are self-promotion, ‘buy-my-book’ messages and 80% of your messages are generous, sharing what your audience finds valuable and informative.
This is important for authors trying to promote their books. If your audience sees the majority of your messages are self-promotion, they will quickly lose interest. Turn that around. Make the majority of your messages generous, information sharing.
Ask yourself: what does my reader want? What does my reader need? Then share! What you share can be tips from your book. That will encourage your audience to buy your book whether or not you specifically promote it. Also share links to other helpful information provided from other sources.
The 80/20 numbers are not carved in stone. It's not a rule. It’s a principle. The important thing is to remember this principle in all your social media marketing.
Share more than you promote.
Note from Joel
While this is not really an application of the Pareto Principle wherein most of our results come from a small portion of our effort, it's convenient to reuse the numbers 80 and 20 partly because they'll be easy to remember. But hey, perhaps we'll write another post about applying the Pareto Principle in your marketing efforts, because it definitely applies.