As we move into 2016, the landscape of social media is changing once again. As always, we need to start thinking about social media differently if we want to stay ahead of the curve. Today we’ll look at several ways social media is changing in 2016 and beyond.
Next I’ll show you an infographic that allows you to harness the best practices of today’s top five social media platforms. Let’s get started!
The Landscape of Social Media Marketing in 2016
When preparing your social media strategy, you should begin by starting a blogging resource. This will allow you to create an entire database of information and content that is valuable to your readers. You’ll be glad you did when you see these three ways social media is changing in 2016:
- Organic Reach is Dwindling
Whether your on Facebook or Twitter, organic reach is becoming more and more difficult as increased amounts of content are shared on a daily basis. To combat this, you’ll need to start producing content that is relevant and timely for your readers. This will increase the odds that it hits their timelines/feeds.
- You’ll Need to Start Investing
Promoted Tweets and boosted posts? Today’s social platforms know what they can do for a business, and now they’re going to start charging for it. It’s important to follow social media’s best practices when you’re seeking organic traffic, but its doubly important when you’re paying for it.
- Visuals and Varied Content Types are Required
The last thing you’ll need to consider is the types of content you’re sharing. That means you need to mix up your strategy across sharing links, posts, visuals, and videos. A varied approach to social media will be key moving forward.
Social Media’s Hidden Secrets (Infographic)
The power of these platforms is only growing. This infographic will help you harness each one to its fullest potential. Check it out and let us know how it helped you in the comments below!