Nonfiction authors recognize the importance of blogging as part of their book marketing efforts but don’t know what to blog about. Here are a few ideas:
- Write a series of blog posts based on the chapters in your book. They can be direct excerpts from the book or additional information you gathered when writing your book that didn’t get included in the published manuscript.
- Contact people you could interview on the topic of your book. It can be a written interview that, with their permission, you could post as a blog.
- Compile a list of other blogs that write about similar topics and write a sentence or two about each one and why your readers should check those blogs out too.
- Share your favorite books in your niche written by other authors and why you recommend them.
Your blog posts don’t always have to be about you, your book, your business. Share information about other people, their books, and business. Your readers will appreciate your insights and keep coming back for more.