At a recent meetup for local authors we met Ernest Sears Jr. who had written a book about the benefits of culling destructive relationships from our lives.
Ernest wasn’t happy with his book’s cover. The book was ready, Ernest was ready, but the cover wasn’t what he wanted: it looked like a book about juicing, which it’s not. (That’s it on the right.)
We no longer provide cover design services, but we know people who do. After referring Ernest to Lewis Agrell, they worked together to give the book a new cover. It’s more dynamic, and does a better job of conveying the book’s self-help content.
Ernest Was Not a Client
This wasn’t a business transaction, it was a gift. We met someone who had a need, and we knew someone who could fill it.
Business isn’t only about transactions, it’s about people, generosity, fulfillment, even joy. We love what we do, we really like authors and the publishing world, and we’re always glad to help any way we can—even if someone isn’t paying us money.
What has your social media consultant done for you today?