Before you even pitch yourself as a guest to be interviewed, know what your objectives are.
Do you want listeners to buy your book? Buy a service you’re offering? Subscribe to your newsletter? Attend an event?
While you may have many goals, you can only have one primary goal. That’s what “primary” means. Choose one.
- Prepare your main message with that objective in mind.
- Prepare three key points to deliver that main message.
January: Interview Tips for Nonfiction Authors
February: Are You Prepared for Your Interview?
March: What is Your Interview Message?
April: Practice Your Interview
May: Your Interview Environment
June: Your Interview Voice
July: Dos and Don’ts in an Interview
August: Best Practices When You Are Interviewed
September: Handling Negative Comments in an Interview