I was looking out my window one day when the wind picked up and the weather suddenly changed from sunny to rainy and gloomy. I immediately thought of the phrase ‘winds of change’ and thought of how business can be affected by unexpected change.
I believe that change is good and even necessary in business. Many though fear change and don’t want to embrace it. I would like to encourage you to prepare for and embrace change. Change means growth and trying new things. It means being adaptable in the ways we do business.
Think about your business as it is now and what’s not working. If something is not working, you need to change it. Take steps to make these changes. If the changes don’t work, try something else.
In today’s market it’s becoming more and more difficult to keep doing the same old thing and get through to people – especially when it comes to marketing our business. Many ignore direct mail messages, email messages, and television advertisements. What people do now is look for the information they want. How? By looking on the internet.
So you need to have a web presence – a website, a blog, writing articles, using social media. Make information about your services available and easy to find.
If you want to learn more about embracing change, I strongly encourage you to read Who Moved My Cheese?