Your nonfiction email list subscribers may have signed up when you offered a valuable free report. Perhaps you shared tips from your book. To keep your email list subscribers you’ll need to continue offering valuable content with each email you send. When you do this your readers will come to know that you are an authority in your field. It’s you they’ll turn to when they need information on the topic you’re an authority on.
Don’t hold back thinking you’ll save it for your next book. You can still include it in the book, perhaps expanded with more details and statistics. In fact, you’ll be more likely to sell more books to your list because they will have a taste of what’s in it. As with any other marketing, remember the 80/20 rule and provide 80% content to 20% book marketing in your emails.
One source of content for your list can be questions you get from readers and clients. Some of my clients have been consultants who have written a nonfiction book in their field of expertise. As their clients ask questions, they use those and provide answers via their email list for all to benefit from.
Remember that your followers and email list subscribers want to hear from you. They are your fans because they like the way you write and your way of addressing their concerns. You can share some personal insights and let them get to know you on a more personal level. When people come to know you as a real person, they are much more likely to be a fan and share your content.
Do you have an email list yet for your nonfiction readers? Please share a link to sign up for your list in the comments section below.