Your Book Publicity Menu: Second Course, Mailing List

This entry is part 6 of 8 in the series Book Publicity Mini-Course

Now that you have a visually appealing website, it’s time to focus on the second course of your book publicity menu – your mailing list.

Email marketing does work, if done right. Adding an opt-in for your list on your website allows those who want to stay in touch and hear from you an easy way to do so. This second course needs to be ‘meaty’ and visually appealing.

Use an email tool like MailerLite or MailChimp and create a look for your emails to match your website. Be sure what you send out has substance and gives value to your reader. Its main focus should be to give something to the reader they find interesting – and a place to easily find your book to purchase it. However, don’t make every email a sales pitch.

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